What is Strategic Design?
Many people give us that long, "ooooh okaaaay" (you know that one where you know they are just going along with it) when we introduce ourselves as a strategic design agency. We then often resort to saying we offer graphic design and marketing services, and then everyone "gets it". Unfortunately, for us that definition is selling us short.
Graphic design and marketing are simply tools used within the creative process of strategic design. Consider strategic planning, looking at the overall mission and goals of an organization and then developing a business plan to reach those goals. Similarly, strategic design, looks at a goal, redefines it to meet a human need, and then applies the creative problem solving process to design a solution.
Our strategic design process is deeply rooted in the history of our founder. Trained and educated first as an Industrial Designer - discovering unmet human needs in order to design products and service that elevate function and form to create enhanced experiences. Teamed up with a passion for solving organizational challenges driven by the entrepreneurial spirit that started it all, ABE Studios was born.