Protec is a head protection device for individuals who are unresponsive to anti-epilepsy medications and suffer from Atomic (drop) seizures. Protec was developed to reduce the stigma of epilepsy and allow individuals with epilepsy greater control and freedom in their lives. To bring this solution to life, the process began by researching the existing market, interviewing users and examining the social aspect of wearable devices before concept sketching and concept models were created.
A strategic marketing plan was created to increase public awareness of epilepsy with the goal of obtaining funding for continued concept development.
The challenge in creating the Protec brand identity was the need for it to reflect the device’s use of cutting-edge, smart technology, while visually representing a safe, clean, medical device, but still appearing as a friendly and approachable brand.