South Central Bank

Although South Central Bank (SCB) is located in a large metropolitan city, it best serves the niche markets of small businesses and tight-knit communities, which benefit from one-on-one personal banking. The design challenge was to reach a small yet diverse target audience in an accessible medium.

Direct mail was created to quickly capture small business owners' attention and provide education on bank services created to help them grow.

Newspapers, a free community resource, allowed SCB advertising to reach the tight-knit Chicago Chinatown community with clear offers to motivate community members to visit their local branch.

 

Logo Design

Brands resonate with customers when they can see an image of their best selves embodied in the brand. While a logo that clearly identifies a brand is important, a clearly defined brand image requires more than just a great logo. Here lies the crossover of great design and great marketing. Together, design and marketing create exciting strategies in which both employees and customers engage.

Trim-Tex Media

Trim-Tex has a 45-year history as the premier USA manufacturer of rigid vinyl drywall products. With over 200 drywall product solutions, the possibilities are endless.  The challenge for Trim-Tex was developing a strategy to share their great products with the industry.

A consistent strong brand identity, focused messaging, and target market analysis reinvented the company's marketing strategy. Online efforts to develop a new website, social media strategy and content development plan educated the drywall community and kept them engaged in the brand.

Protec

Protec is a head protection device for individuals who are unresponsive to anti-epilepsy medications and suffer from Atomic (drop) seizures.  Protec was developed to reduce the stigma of epilepsy and allow individuals with epilepsy greater control and freedom in their lives. To bring this solution to life, the process began by researching the existing market, interviewing users and examining the social aspect of wearable devices before concept sketching and concept models were created.

A strategic marketing plan was created to increase public awareness of epilepsy with the goal of obtaining funding for continued concept development.

The challenge in creating the Protec brand identity was the need for it to reflect the device’s use of cutting-edge, smart technology, while visually representing a safe, clean, medical device, but still appearing as a friendly and approachable brand.

 

 

Creative Design Network 

Creative Design Network (CDN) is a Wisconsin-based product design consultancy with 20 years of experience in the consumer, commercial, and healthcare industries.

The challenge for CDN was to create a marketing strategy that could represent their creativity, expansive capabilities, and value over the competition. A visual narrative utilizing bold graphics and imagery built the brand identity of CDN. Walking the viewer through the design process allowed the viewer to experience the excitement of choosing CDN. 

Design Learning Network

The goal of Design Learning Network (DLN) is to mindfully enhance educational experiences for educators and students through the design learning process.

As DLN grew it became apparent they were in need of a strong brand identity and marketing strategy. The organization's emphasis on learning aimed to change the face of education.  Through social media and rich content creation, DLN connected educators and designers across the globe.

Fiskars

The Slender Series was developed for Fiskars Home & Garden to target female consumers. It was identified through style boards, field research, and proof of concept models that the female user needed a tool designed for smaller hands which was addressed with dual grips and hand holds. Cleanliness as well as the sharpness of the tool were additional primary requirements reflected in the design's appearance and utilization of power-lever technology. 

Fiskars Home & Garden, awarded the Slender Series first place honors in the annual Fiskars Home & Garden design competition.

 

Drywall Dealers

Trim-Tex supports over 2000 international drywall yards, building material suppliers, and lumber stores with in-store displays and marketing support material. 

To grab the attention of and educate an old industry on the newest industry innovations, Trim-Tex initiated The Trim-Tex Dealer program to provide hands-on learning. 

 

Cabreeze

The Cabreeze from Cabrio Structures is a flexible indoor-outdoor space with an innovative retractable roof and wall system. 

Cabreeze has become a revolutionary new product for the hospitality industry. The research and design phase of Cabreeze explored sustainable design, material choices, accessories, and styling of Cabreeze to meet the needs of bars, restaurants, hotels, and more. Light-weight aluminum materials were chosen for Cabreeze due to their recyclable properties as well as the ability for color options and the sleek modern aesthetic.