Trim-Tex has a 45-year history as the premier USA manufacturer of rigid vinyl drywall products. With over 200 drywall product solutions, the possibilities are endless. The challenge for Trim-Tex was developing a strategy to share their great products with the industry.
A consistent strong brand identity, focused messaging, and target market analysis reinvented the company's marketing strategy. Online efforts to develop a new website, social media strategy and content development plan educated the drywall community and kept them engaged in the brand.